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Dec 2, 2013

Go : a Kidd's guide to graphic design - Chip Kidd

Go : a Kidd's guide to graphic design - Kidd, Chip

Summary: Kids love to express themselves, and are designers by nature - whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It's written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.

Booklist Reviews
*Starred Review* Graphic design is everywhere we look—from the colors on a box of cereal to advertisements plastering the walls of buildings to the shapes of labels on toothpaste tubes and shampoo bottles. Illustrious graphic designer Kidd, who, among other things, created the iconic cover of Michael Crichton's Jurassic Park (1990), introduces kids to design elements they likely take for granted. But Kidd dispenses with the boring technical jargon and instead presents a rich, colorful, and captivating overview of the things designers consider every day. He clearly and engagingly explains concepts such as form, color, typography, and scale, but he relies far more on delicious full-page visuals of book covers, advertisements, vintage posters, and photographs to illustrate his points. The chapter on typography in particular makes excellent use of images to demonstrate concepts. Apart from geeking out about design elements, however, Kidd's primary goal is to encourage aspiring designers to pay attention to graphics they see every day in their favorite book covers, ads, and posters and to use this newfound knowledge to create their own designs. Captivating, eye-opening, and just plain cool. Copyright 2013 Booklist Reviews.

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