Summary: This book demonstrates how introverted people are misunderstood and undervalued in modern culture, charting the rise of extrovert ideology while sharing anecdotal examples of how to use introvert talents to adapt to various situations. At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great contributions to society, from van Gogh's sunflowers to the invention of the personal computer. Filled with indelible stories of real people, this book shows how dramatically we undervalue introverts, and how much we lose in doing so. Taking the reader on a journey from Dale Carnegie's birthplace to Harvard Business School, from a Tony Robbins seminar to an evangelical megachurch, the author charts the rise of the Extrovert Ideal in the twentieth century and explores its far-reaching effects. She talks to Asian-American students who feel alienated from the brash, backslapping atmosphere of American schools. She questions the dominant values of American business culture, where forced collaboration can stand in the way of innovation, and where the leadership potential of introverts is often overlooked. And she draws on cutting-edge research in psychology and neuroscience to reveal the differences between extroverts and introverts. She introduces us to successful introverts, from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Finally, she offers advice on everything from how to better negotiate differences in introvert-extrovert relationships to how to empower an introverted child to when it makes sense to be a "pretend extrovert." This book has the ability to permanently change how we see introverts and, equally important, how introverts see themselves.
Booklist Reviews
It's hard to believe, in this world of social media and reality TV, that one-third to one-half of Americans are introverts. Yet being an introvert has become a social stigma. The rise of what the author dubs the Extrovert Ideal (in which the ideal self is gregarious, alpha, and comfortable in the spotlight) began with Dale Carnegie and his wildly popular self-help books. Simultaneously, we saw the rise of the movie star and of personality-driven ads and the appearance of the inferiority complex, developed by psychologist Alfred Adler. Today, pitchmen like Tony Robbins sell the idea of extroversion as the key to greatness. But—and this is key to the author's thesis—personal space and privacy are absolutely vital to creativity and invention, as is freedom from peer pressure. Cain also explores the fundamental differences in psychology and physiology between extroverts and introverts, showing how being an introvert or an extrovert is really a biological imperative. No slick self-help book, this is an intelligent and often surprising look at what makes us who we are. Copyright 2011 Booklist Reviews.
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