What the dog saw and other adventures - Gladwell, Malcolm
Summary: Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
Booklist Reviews
Gladwell, author of The Tipping Point (2000), Blink (2005), and Outliers (2008), is a staff writer for the New Yorker, in whose pages he has published many thought-provoking and just-plain-offbeat essays. This collection brings some of those together, including a profile of Ron Popeil, the television pitchman; an analysis of the downfall of Enron, with special emphasis on the easy availability of information; an intriguing look at criminal profiling; an exploration of why there are so few brands of ketchup on the market; an account of a case of plagiarism in which Gladwell was one of the victims; a chronicle of the development of hair dye and its social ramifications; and a consideration of the phenomenon of "dog whispering" (this essay gives the book its title). As in his best-selling books, Gladwell displays an easygoing writing style and a sharp critical mind. This is the kind of essay collection you can read from cover to cover or, just as satisfactorily, dip into a bit at a time. Copyright 2009 Booklist Reviews.
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